What is Projection mapping?
Projection mapping is a technology used to turn objects, often differently shaped into a display surface for video projection, these projections can take place often on large buildings, in a nightclub and many more places.
URBAN PROJECTIONS
Who are they?
Urban projections are artists in residence at The Old Library Venue and Media Centre, Mansfield. managed by Artist and Facilitator Rebecca Smith, who is a professional audio-visual performer. Urban projections provide many performance opportunities, creative projects and workshops to organisations, companies and brands throughout the UK. Rebecca run's the projects and makes sure everything goes according to plan. They have the experience and resources to do whatever it takes to make a projection happen anywhere. They work with directors, produces, artists, DJ's and take part in projecting at clubs, festivals and creative agencies to make sure a new audience is excited by what they are seeing. 
What they do
Urban projections intentions are to use new media and share positive and unexpected experiences with their audiences, being a large company they run all sort's of projections and are always creating new idea's they specialise in;
Digital production
Live visuals
Projection mapping
Street projections
VJing
Digital graffiti
Creative projects
Digital production- They design animation, film,sound design, graphic design and moving image and combine them all together to create new media. They use different media to interest their audiences such as installation, print, motion graphics, participatory projects, research and development, life performance, interactivity, broadcast and also video production.
Live visuals- They specialise in live performance visuals for many different categories such as boutique event production, dance performance, outdoor projection, festivals, interactive media projects, theatre and set design, art installations, stage performance and also nightclubs. They have experience in performing in venues of all shapes, sizes and capacity.
Projection mapping- They have a lot of experience within projection mapping they use it on objects, buildings, stage design, people, architectural features and many other thing's. It's a new projection and they like to create new exciting projections.
Street projections- They believe this projections is the most effective and exciting for reaching audiences and catching them by surprise.
VJing- They have over 10 years experience of VJing for DJ's, bands and club-nights across the UK and have VJ'd for many big dance acts such as Sub Focus, DJ Fresh and Hudson Mohawke. They have different set up's for different events whether its a single or multi-screen set-up, an ultra-wide screen backdrop, a stack of old TV's projection mapped structure or a solid brick wall.
Digital graffiti- They work with an artist named Pete Barber to create digital artworks which come to life through instant animation. They use this for marketing, product launches, installations, graffiti jams, PR events and many other events.
Creative projects- They collaborate workshop opportunities, in partnership with funding bodies, organisations, local authorities and charities.
The work they have produced
Pinterest- https://www.pinterest.com/urbanprojection/
Tumblr- http://www.urbanprojections.tumblr.com/
Facebook-
Clients Urban projections have worked with
-BBC
-Vodafone
-Vauxhall
-The Saatchi Gallery
-Dr Merten
-Game City
-Subism
-Burn
-Mencap
-The Princes Trust
-The Royal Festival Hall
Projections for large companies and what type of equipment was used?
VAUXHALL ADAM PROJECTION MAPPING
Venue: Merchant Square
Client- Vauxhall
Location- Glasgow, UK
Urban projections have worked with many large companies this is a projection they created with a company called Lumen, this projection was for the realise of a new Vauxhall hatchback called Adam. It took place on the streets of Glasgow to raise awareness of the new car to the general public.
They used light to project imagery of animal print and geometric shapes onto the body of the car. The car alarms and sound track were played through the Vauxhall Adam's Infinity sound system which produces 7-channel sound, powered by amplifier and a boot-mounted subwoofer.
This is a very inspirational projection and caught my eye when watching it because of the ability to be able to change almost every detail, it's a fun and exciting way to advertise products, and I believe this is a great way for people to look at products in the future, all big companies should use projection mapping because it is so effective.
BURN YARD PROJECTION MURAL
Venue-Secret Warehouse Location
Client- Burn Coca-Cola and Team Lotus F1
Location-Budapest, Hungary
Working as a joint team Urban Projections and Pete Barber performed 'Stylus' at Burn Yard Live along with 13 curated street artists from across the globe. Their aims were to bring a new, creative energy to discarded, obsolete objects and make them beautiful again, they used graffiti, street art and murals and also digital projection.
Some of the artists included in this performance were, Gerry Judah, Dilk, M-City, Avicii, 2 Shy and many more.
THE LIGHT CYCLE STREET PROJECTIONS
Venue- Roaming the streets
Client- Oxfam
Location- Mansfield, UK
Urban projections did a projection named 'Light Cycle' which was a projection bomb in Mansfield Town Hall and streets with Guerrila projection in aid of Oxfam's annual music festival, Oxjam.
They used animated digital graffiti on the buildings and street which were created live at the festival.
The equipment used: The light cycle is a fully mobile street art device, housing a high power digital projector, ipad, macbook pro, sound system and battery pack. It is used as an innovative method of taking digital art into public spaces, and as a means of transforming disused area's.
This website has more information about the light cycle.
http://www.thelightcycle.com/
SHOREDITCH TO SAATCHI
Client- Subism and Liquitex
Venue-Saatchi Gallery and The Bookcub
Location- London, UK
Urban projections and Pete Barber showcased 'Stylus' projection mural, at Shoreditch To Saatchi.
This event was to show graffiti artists talent also illustrators and designers for an evening of live art at the book club, Shoreditch, London.
Artists that were included at the event were, Inkie, Dilk, Phlith and many more.
Recently Urban Projections have been working on a project called BEAM as part of an anti-bullying week, they have been working with a LGBT groups of Nottinghamshire on the project. Also they have been working with companies to create a mapped installation environment for the lauch of the Jimmy Choo's Vices collection at One Mayfair.
Why do they interest me?
Urban Projections caught my eye because of the amount of projecting they are involved in and the wide range of festivals and events they take part in. They inspired me to do an animated projection map because of the fact it's very effective and stands out when projected onto a building or just in the middle of the street. They deal with a range of clients that I am very familiar with for instance when they are working for DJ's such as Avicci they use a technique called VJing which looks very interesting and is very big for DJ's at the minute because the crowds really enjoy it. I also like the fact they are very flexible they have different people working for different projections and always have a brilliant, exciting outcome. When watching video's that Urban Projections have done they really stand out because they cater for all types of projecting, graffiti and much more. The equipment they use I am unfamiliar with because we only had the equipment for a small projection in the college studio, so I have learnt what equipment is needed for major festivals and events involving projections.
NOBUMICH ASAI
WHO IS HE?
Nobumich Asai is a producer/technical director. He graduated from Tohoku University and is currently working on music video's, CM and projection mapping as a producer and technical director he is noted for mixing science background and artistic skills to create original and innovative work. He has also recently been creating SEIKET 3D projection mapping in Japan, he is also skilled in using tools such as open frameworks and Max.
Nobumichi Asai creates real-time face tracking and projection mapping. He is a recipient of Japan Media Arts Festival Award for DOCKYARD 3D Projection Mapping. He is a very creative artist that's work would be good for marketing.
The work he has produced
Tumblr - http://nobumichiasai.tumblr.com/1
Twitter- https://twitter.com/nobumichi_asaibumichi_asai
Face- mapping technology already exists, it is often used in marketing initiatives, but his inentions was to focus on the expression of (beauty) and (make-up art) instead of technological gimmicks and impacts. The intention was to express japenese beauty to the world.
Nobody had done real-time tracking before and Nobumichi himself found it differcult because they had to start from scratch and the process was very complicated, capturing with sensors, processing the data, creating CG renderings, and using projectors. They also found that the timing was differcult.
Equipment used for this project
They used OptiTrack sensors for speedy response, and developed orginal program C++, to reduce minimal delay they devised ways to intergrate the whole process into one program. Which created amazing effects.
Why his work interested me?
Being a very unique artist Nobumichi inspired me to design something that was to do with a face and to have projection onto someone's face but I later decided it would be to differcult and we didnt have to correct equipment to do so. I went with animation in the end which was easy to get idea's from Urban Projections but I really enjoyed getting idea's and researching about Nobumichi, he is a very clever projection mapper and face tracker artist and his work is very good for thing's such as marketing which does fit in the fact I did a Coca Cola Vs Pepsi animation, so I did get good advice from reading his blog it has taught me a lot about Japanese video mappers.
Compared between each other
-When looking at both Urban Projections and Nobumichi Asai, for a start one is a company and the other is just one artist, so Nobumichi working on his own can create something and get other people to help him with the projection but Urban Projections already have the team they need there.They use different equipment because Nobumichi is based on doing face tracking and Urban Projections is based on all sorts of different large projections the equipment is above that they have used. They both use very exciting projections that interest certain types of people. The audience is different for both, Urban Projections attract a much more younger audience because of the fact they cater for DJ's and Nobumichi caters for Japanese art and wanting to make the world notice the beautiful art of make up. They both produce a range of interesting art throughout all events they have created but I prefer Urban Projections just because I enjoy the Graffiti art and animation side of the projections. Norbumichi is a very clever man and his work does also stand out but I only liked the face tracking projection he did I preferred Urban Projections work overall.
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