codes and conventions

When creating a media product you need to consider two factors;
Selection       Construction

Selection- For example if you are trying to attract people to read a sports magazine their will be images of football players or footballers in action and they would use exciting words for good players and be very dull in the words they use if a football player isn't doing well.
-If you are trying to promote a romantic film the specific audience would be female mostly, by using romantic language and lots of footage of a couple being together although if it was a romantic comedy I think more men would be interested.

Construction- For example the content in a film will be the setting,themes,characters,props,narrative and plot and the style this narrows down audiences depending on the type of genre it is. In a crime film it is often set in a big location were things can go wrong such as an American City because they normally ave secret bases or HQ, people also tend to only watch genre's they like so it is important in how the film is constructed.

Producers follow certain codes and conventions because when having a certain theme tune it gets people familiar with a show for example coronation street and east enders theme tunes are always stuck in people's memory's every time the show comes on and they tend to use slogans and have selective editing they follow these codes and conventions to make sure the audience are intrested in products they are making.

I enjoy watching I'ma Celebrity get me out of here because it is only on once a year and is similar to X-factor because they present the shows and people are illuminated out of the show by phone lines.

I enjoy playing Sims 4 which is similar to any lifestyle game because you can interactive with the game as if you are living in a virtual world.

Most magazines I read are similar because they all have stories about Celebrities and music.

Thinking about the genre of reality game shows..

-All the shows have phone lines to get people out of the show and the best one the public votes for wins
-They all have presenters introducing the shows
-They all have a theme to them
-They all have celebrity in them or people can become a celebrity
-They all attract a large amount of audiences's
-They all have theme tunes which people recognise
-Some have judges
-All interview people individually
-Filmed live sometimes

Codes and conventions of a film genre
-Romance

They often use a voice over to introduce the love theme
Main characters are introduced
Aimed at female audience
Normally will contain emotional feelings such as dad's died, mum left ect
'Boy meets girl' this is very typical in a romantic film and also most viewers watch these kinds of films to see a happy ending
A typical romance genre would include sexuality status, gender and relationships
Often the film directors use other genre elements and put it in
Usually involves weddings, hearts, flowers which all symbolise love
Usually the characters go their separate ways because of a disagreement or argument but reunite afterwards.
Traditional happy ever after
Normally the story gets linked to audience's emotions
Heroes tend to be men


-Romantic films are normally aimed at female audience because it's known those females are more emotional in a relation than men.

-For example in a film called Dear John it is a very emotional romantic drama about a soldier who falls for a conservative college student while he's home on leave and the codes and conventions above happen in this film.

video installment

The making of my video installment..


I first created idea's for my video installment and I chose to do the Pepsi and Coca Cola animated projection, So in order to do this I started by taking a Coca Cola can and Pepsi can and animating them so the colours of the brand would come out of the cans using clay. I recorded this on a I stop motion camera and then I edited the animation onto premier pro.

After I recorded this they were ready to become separate loops one Pepsi and one Coca Cola.

The next step I took was to get two clips from beeple.com that would encode with the other two loops and play together. 

I then made my last loop that would play hopefully at the end which was the Coca Cola and Pepsi logo. I also used an I stop motion camera to make this animation then edited it in Premier pro.

Once all the animation was created I went on to premier pro and linked the clips together so the Coca Cola can would play then the beeple video and then the end Coca Cola and Pepsi logo then the other clip would be Pepsi then a clip from beeple they would be projected onto two sides of a box and will have audio playing at the same time they are projected.

The next step I took was to add the audio to the clips and then I exported them as MP4 files and then they were ready to be projected onto the box.

When trying this projection the first time it did go wrong because the loops were all separate and the audio would not play at the same time so I re edited the loops and put them all together to create just two loops so they could project at the same time and run all the way through with the audio. I tried again after doing this and it did work but some of the loops were just a little longer than the others to watch the outcome go to... 

A problem occurred when I went to upload the set up pictures and Video from my phone the files corrupted and were deleted which I was really disappointed at because the full installation was a lot better than the 6 second one I managed to re cover it but these things happen and I need to make sure next time when doing a projection that the file directly goes onto the computer without any thing going wrong.

To watch the projection go to

https://www.youtube.com/watch?v=g6atKu6c_uM&list=UUUiWYGoIjnp8iUskzGtYQSA